Toshinori Ito, Specially Appointed Professor of Osaka University Graduate School of Medicine

Medical care from a therapeutic type to a lifestyle support type

── The number of programs and articles on the theme of self-care is increasing in the media as well.
Certainly, people’s consciousness toward self-care has increased, and more people are trying to convince themselves to deal with the illness by choosing the treatment content for the illness themselves. At the same time, the concept of health is changing. Not only is health not having “illness” but also more people view health as someone who has a maximum “mind and body QOL (quality of life). 
” Medical care in the 20th century was a disease treatment type all completed in a hospital. Currently, we are about to change to a lifestyle support type and a Comprehensive Community Care type that support the health of individuals by providing integration of prevention, treatment, and life support.
This Comprehensive Community Care type system aims to promote three-in-one while connecting medical care, health, and welfare with the keyword QOL. At the Integrative Medicine Society, to which I belong, I decided to divide this into a medical model and a social model.

── What is a medical model?
Based on the premise of modern Western medicine, it improves the QOL of individuals by combining complementary and alternative medicine (CAM) and traditional medicine. It is led by a doctor and is done in collaboration with people of various occupations. It is also important to accumulate evidence (scientific basis) to demonstrate the safety and effectiveness of CAM, such as massage, acupuncture, aromatherapy and yoga.

── Then, what is a social model?
It may be easier to imagine a life model. Community-based small-scale medical centers and clinics, together with the community, seek to improve people’s health by not only working on curing illnesses but also disseminating preventive ideas.

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