MOA's Three Major Enterprises
Okada devoted his life to the research and promotion of three enterprises. All are based on a deep understanding of the original vital power of the universe, and how to utilise it. They are cultural enterprises whose aim is to enhance the beauty inherent in all forms of life and help develop healthy individuals and happy families. On the most general level, they promote virtuous and peaceful societies, entities we call "truly beautiful" nations.
Each of the three enterprises is managed by a specialized corporation. Working closely with each other, they carry out their activities with concerted effort and enthusiasm.
(1) Okada Purifying Therapy
Limited Liability Intermediary Corporation (LLIC) MOA International - Education and Training of OPT Practitioners
One of the initial projects of MOA International LLIC was to launch an accreditation system for the practice of OPT. Since its inception, over 20,000 practitioners have been certified. All have undergone a series of rigorous training courses in order to be certified as a practitioner of OPT.
The OPT treatment module is a major component of MOA's Health and Wellness Program, which is held across Japan and in other countries. Certified OPT practitioners play a key supporting role in this module of the program.
Nitta Institute of Integrative Medicine - Bringing Specialists Together
It is essential to co-operate with medical experts in order to promote the Health and Wellness Program as part of integrative medicine. MOA group as a whole maintains close contacts with medical doctors and specialists who support the advancement of integrative medicine in Japan. The Nitta Institute of Integrative Medicine oversees a network of medical experts in conjunction with the Ryoin and other clinics that collaborate with MOA throughout the country.
MOA Health Science Foundation - Scientific Research into OPT
Okada Purifying Therapy enhances the natural healing power that is intrinsic to a human being, stimulating a constant purification process that affects the body, the mind, and the spirit. This therapy has been shown by researchers to produce changes in variables such as blood-pressure and brain waves immediately after treatment. MOA Health Science Foundation, four Japanese medical corporations, and MOA International LLIC are jointly undertaking scientific research on the benefits of OPT.
(2) MOA Nature Farming / Natural Food Movement
MOA Nature Farming is an agricultural method established by Mokichi Okada in the 1930s and 40s. It was based on his philosophy that the soil is a life-form, with its own nurturing power. The system is designed to utilize the natural power of the soil to its full capacity, without resorting to artificial agricultural chemicals such as synthetic fertilizers and pesticides. The word "Nature" in the name of the system refers to the fact that it recognizes the providence and mechanisms of Nature. This orientation underlies the practices that produce foods that are safe and full of vital energy and flavour. At the same time, the method protects the natural environment from soil contamination and depletion.
Currently, MOA Nature Farming is promoted by the MOA Nature Farming and Culture Foundation. There are about 300 branches of the Society for the Dissemination of MOA Nature Farming in Japan. About 10,000 members, producers as well as consumers across the country, contribute to sustainable development in local communities, not only by growing healthy produce, but also by facilitating communication between producers and consumers through participatory programs and local marketing. The Nature Farming movement champions the rediscovery of the value of traditional diets.
MOA Nature Farming has been receiving recognition for being an environmentally sound system that leaves the atmosphere, soil, and water free of contaminants. It is also a system of recycling and rotation that maximizes the use of precious natural resources.
MOA Nature Farming supports the philosophy of chisan-chisho ("produce locally, consume locally"),* a key concept that promotes self-sufficiency in our ability to feed ourselves, and addresses the crisis facing Japanese agriculture today. The foundation's main projects include helping to educate and develop mid- to small-scale farmers, as well as construct a systematic structure that enables the farmers to cultivate a wide variety of crops in small quantities, in accord with the needs of consumers.
*chisan-chisho: This term means that it is best to eat foods grown in the area you live or neighbouring areas.
MOA Subsidiaries - Playing a Key Role in the Natural Food Movement
There are 123 MOA subsidiary stores throughout Japan. They play a key role in MOA's Natural Food movement. They market and distribute MOA Nature Farming produce. They manage all aspects of this process, including production, processing and manufacturing, marketing and sales. They monitor the production and manufacturing processes according to standard guidelines.
(3) Arts and Culture Operations
Mokichi Okada identified three locations in Japan - Hakone, Atami, and Kyoto - as places where he wanted to build examples of ideal domains that embodied a harmonious unity of natural beauty and aesthetic man-made features, so that his concept of the "world of beauty" could be easily understood and appreciated by anyone.
The Hakone Museum of Art, established in 1952 under supervision of Okada himself, is renowned for the beauty of the autumn foliage in its gardens. The MOA Museum of Art was completed in Atami in 1982, carrying out the next phase of his plan. It attracts over a million visitors a year from all over the world.
The MOA Museum of Art and the Hakone Museum of Art
Okada's collection of art, numbering approximately 3,500 pieces, is housed in the MOA Museum of Art in Atami. It includes many items recognized by the Japanese government for their historic and aesthetic value. There are three designated National Treasures ("Red and White Plum Blossoms," a pair of two-panel screens by Ogata Korin, a tea jar with a wisteria design by Nonomura Ninsei and a calligraphy album), 65 Important Cultural Properties, and 45 Important Art Objects. It is known as a treasure house of Eastern art.
The Hakone museum of Art, on the other hand, is surrounded by a panoramic view of beautiful mountains. Its garden features a traditional tea house, the Sangetsu-an, a creation of the renowned artisan Kimura Seibei. The teahouse was designed and built to introduce chanoyu - the tea ceremony - to the world. This art is an embodiment of wabi-sabi, an intricate and finely-nuanced emotional and spiritual appreciation of the world that is unique to Japanese culture.
The Nationwide Exhibition of Children's Art
Originally started in 1989 as a local activity for school children to develop aesthetic sensitivities and healthy mind through creative activities, the Children's Art Exhibition has grown to attract world-wide participation. Having MOA Museum of Art for its main organizer, we had 420,000 children from 14 countries take part in the 2008 exhibition, and they expressed their creativeness in paintings and calligraphic work. The exhibition is gaining recognitions from governmental and education quarters in the form of prises awarded to excellent work by the prime minister and the Minister of Education, Culture, Sports, Science and Technology among others.
MOA Ikebana Korinka
This club is organised by the The MOA Art and Cultural Foundation. There are over 10,000 members throughout Japan. The club provides an opportunity for people to engage intimately with flowers. Holding flowers in ones hands, feeling their beauty, and treating them lovingly are all part of the process to communicate with flowers. This process is effective in helping to heal the anxious and injured heart. The Club is facilitated by MOA's Arts and Culture instructors who provide guidance in how to enjoy and work with flowers.